Genesis – in brief

Genesis is the air we breathe here at Xponent and forms the basis of all our WordPress themes. Simply put, Genesis is a supplement to WordPress that allows developers to access features in the publishing system in an efficient and easy way. But unlike many other similar frameworks, it does not add a lot of code for new functionality, but instead gives us access to the interior of WordPress. Below we briefly explain the benefits of Genesis. We like it because it shortens the development time. For our customers, it is smart as it is a future-proof solution.

Search Engine Optimized

You want what you publish to rank well in the search engines so that readers, customers and clients can find you. Genesis provides clean, optimized code and at the same time a smart design architecture, both important to achieve the best possible rankings.

In addition, Genesis now supports Schema.org code, which allows you to output microdata into the site's code. This further improves your site's search engine optimization. The Genesis Framework has always handled the basics of good SEO with lightweight code for fast performance.

Genesis has been search engine optimized by Greg Boser, pioneer in search engine optimization and one of the industry experts. With automatic updates to the Genesis Framework, you never have to think about it. Your code will always be updated and optimized.

Genesis is responsive

Everyone wants an elegant, professional design without having to pay a fortune for it and without risking the technical code aging over time. With Genesis, Xponent builds smart WordPress themes with HTML5 and CSS3. Our themes work just as well in the computer as in the mobile, and in all screen sizes in between.

How does HTML5 improve your website? First, it is the code standard that makes your site compatible with future changes to the web. Second, it will ensure compatibility between different browsers. HTML5 makes your site mobile-friendly by being responsive and it will improve your website's ability to deliver audio and video. And it is completely scalable - does your site want to work as an app? It's a possibility. Simply put, HTML5 is your website ticket to a truly modern design.

Xponent builds Genesis-based design with child themes. The look and feel of your website can be instantly updated with a new child theme, with all the SEO benefits and basic Genesis features completely untouched. This means that you can quickly change the look of your site. In principle, you could radically change the look of your site every week, without damaging your search engine ranking ... since the design is kept completely separate from the base code.

A safer solution

Like all websites, WordPress sites are vulnerable and can be an easy prey for those who want to stop, damage or take over a site. Getting your website hacked can be expensive, time-consuming and complicated to repair.

StudioPress has taken the help of security expert Mark Jaquith to ensure that Genesis has the absolute best security possible. Jaquith has made sure that Genesis follows the best security practices for WordPress.

By security, this means everything from preventing unauthorized people from logging in to your admin and messing things up, to preventing outsiders from injecting malicious code that destroys or takes over your site.

Automatic update

Many websites are hacked because they have not been updated. Many experience updates as complicated, but ... by not updating, they have instead had to spend hours or even days to fix a problem that has arisen because of this.

An update to the current version of WordPress and Genesis is done quickly and automatically. Everything is integrated, so you don't have to call us. StudioPress has tested all the updates thoroughly. Just click the button and you're done.

We appreciate the way the framework works with Xponent's Genesis-based WordPress themes when it's time to update the system, everything looks and works as usual again after the update.

Genesis makes website design easy, without sacrificing performance

Genesis offers features that make it easy to set up your website exactly the way you want it. And if you want to change it later, you are just a few clicks away from creating new sections and features. But unlike other frameworks, you do not have to sacrifice performance for alternatives..

Genesis's method is to open up for different solutions instead of offering everything included in the framework. This means that we as developers can add only what is needed and not a lot of things that add code which in turn makes the site slower.

With Genesis you build large and complex websites that generate a minimum of code. The load time for a site is usually measured in seconds, load times for websites built with Genesis can often be measured in milliseconds. Not completely unimportant today.